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Labels That Tell Stories

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Creative Manifesto

Where Art and Wine Meet

Composition of 5 labels, 5 artists and 5 wines by Claroscuro

Claroscuro emerges from a creative manifesto, where every bottle acts as a cultural ambassador that turns the label into a portable gallery of contemporary Argentine art. We seek a work that dialogues with the personality of each wine and allows us to build an inseparable pairing. Inspired by the chiaroscuro technique, we understand that identity reveals itself through contrast. As in a work of art, light gains meaning when it meets shadow.

The label is not decoration: it is a collaboration. We seek a work that dialogues with the energy of the wine and build a narrative that connects artist, wine and person.

Inspired by the chiaroscuro technique, we understand that identity reveals itself through contrast. As in a painting, light finds its meaning when it meets shadow.

“

A good chiaroscuro technique makes the excellence of the artistic work. The contrasts between day and night, cold and heat, light and darkness are the chiaroscuros that the vine needs to become an excellent wine.

— Paula Cucchiara

Emotional Tasting: Our Creative Process

Each pairing between wine and artwork is defined through three sensitive movements. First we listen to what the wine suggests on the palate; then we search for the work capable of translating that energy; finally, we unite both voices so that each bottle tells an experience with its own identity.

  1. Illustration of a wine glass being tasted

    Listening to the Voice of the Wine

    We open the wine without rushing and let it speak to us. Aromas, texture, cadence and length trace an emotional landscape: that is where the pulse emerges that we then seek to translate into image.

  2. Illustration of a painter's palette with a brush

    Finding the Work that Accompanies It

    We enter workshops, archives and galleries with that sensation still alive. We are not looking for a literal illustration, but for a work that breathes at the same frequency as the wine.

  3. Illustration of two wine glasses in a toast

    Turning the Encounter into a Label

    When the encounter happens, we build a label with cultural depth. The bottle combines artwork, artist and narrative so that whoever opens it receives a complete experience, not just a varietal.

Curated Selection

5 Labels | 5 Artists | 5 Wines

Five pieces that encapsulate milestones of the Claroscuro journey. Each one translates a vital moment of the winery into a visual and winemaking experience.

Claroscuro Malbec 2014

01

Bottle Claroscuro Malbec 2014
Label Munch, no grites más by Sergio Del Giudice

  • The wine: First expression of Claroscuro and starting point of the wine-art creative manifesto. It marks the origin of a way of making where every bottle communicates cultural identity.

    The house's initial profile: frank varietal expression and foundational energy.

  • The art: Munch, no grites más - Sergio Del Giudice. The work emerges from a conversation between friends in which art and wine are conceived as one single gesture. It symbolizes simplicity, the courage to begin, and self-confidence.

  • Connection: First expression of Claroscuro and the origin of the wine-art manifesto. It symbolizes simplicity, courage and confidence to start. Self-taught and independent artist. His work seeks to restore in people, especially in young generations, the desire to create and to break free from contemporary visual numbness.

Beginning of the Claroscuro journey and birth of the creative narrative.

Claroscuro Malbec 2019

02

Bottle Claroscuro Malbec 2019
Label Alquimia Tanguera by Ileana Cerato

  • The wine: A vintage of lower yield per vine, with good concentration and a defined character. A Malbec with a firm pulse and mature expression.

    Concentration, texture and a lingering finish with Argentine identity.

  • The art: Alquimia Tanguera - Ileana Cerato. The tango appears as an Argentine cultural emblem. Dancers, street lamp and bandoneón translate movement and intimacy, in harmony with the communication Claroscuro proposes between wine and art.

  • Connection: Tango as an Argentine cultural emblem. The work links movement, intimacy and belonging in a vintage of great character. Born in Bahía Blanca. Self-taught training expanded under various masters. Her language moves between metaphysical surrealism and magical realism, with works published on international literary covers.

Iconic label for a vintage of defined character.

Claroscuro Blancas de Uco 2022

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Bottle Claroscuro Blancas de Uco 2022
Label Detrás de la tormenta está el encuentro by Felipe Giménez

  • The wine: Golden-yellow blend, subtle and expressive, with notes of white tropical and citrus flowers. A fresh and elegant interpretation of the Uco Valley.

    Freshness, softness and elegance with a floral-citrus profile.

  • The art: Detrás de la tormenta está el encuentro - Felipe Giménez. The piece honors the memory of immigrant grandparents who crossed the ocean. The narrative of the encounter after the storm reinforces the wine's symbolic character.

  • Connection: A piece about family memory and immigration. Freshness, softness and elegance in a label with powerful symbolic meaning. Artist from Mar del Plata, trained under Alberto Bruzzone. He worked as a psychoanalyst until 2002 and has exhibited in more than 25 cities around the world, articulating art with solidarity initiatives.

Contemporary interpretation of high-altitude white wines.

Claroscuro Gran Pinot Noir 2020

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Bottle Claroscuro Gran Pinot Noir 2020
Label Caracol Cleta by Gastón Villalba

  • The wine: Pinot Noir from Vista Flores: soft and silky, with aromas of red fruits and thyme, ripe tannins and great complexity on the palate.

    Silky texture, red fruit, fine herbs and a complex finish.

  • The art: Caracol Cleta - Gastón Villalba. It represents the pandemic harvest. The snail symbolizes time, patience, effort and unity: a silent, unique and unrepeatable vintage.

  • Connection: The pandemic harvest represented as time, patience and unity. A distinguished wine with 95 points and Gold Medal in New York. The work synthesizes a symbolic perspective on the slow and conscious rhythm of that harvest. The artist's extended biography is in editorial development.

Argentina Pinot Noir Winery Of The Year at the New York International Wine Competition.

95 pts | Gold Medal - New York International Wine Competition

Claroscuro Malbec 2015

05

Bottle Claroscuro Malbec 2015
Label Sábado por la mañana by Laura Rudman

  • The wine: A full-character Malbec with a marked floral profile and a predominance of black fruits such as blackberry and cherry. Expressive, approachable and food-friendly.

    Floral, black fruits and structure with a harmonious finish.

  • The art: Sábado por la mañana - Laura Rudman. It portrays the sacred encounter of friendship: coffee, reading and conversation. The scene embodies the spirit of sharing that defines the ritual of opening a bottle.

  • Connection: A tribute to the sacred encounter of friendship: coffee, reading and conversation. A Malbec to toast life's claroscuros. Artist from Mendoza born in 1975. Recognized as Outstanding Personality of Culture in Mendoza and recipient of multiple regional awards. Lives and works in Maipú.

Affective close to the journey: wine, art and friendship.

Best of Wine Tourism

At Claroscuro, every glass opens a dialogue between landscape, sensibility and memory.

The wine expresses the land; the label, an artistic gaze that accompanies it into the world.